What is the Buzz?

Varsity Painting is one of the leading painting companies in Northern California. (www.varsitypainting.com). Dream Home with Lisa Quinn is a weekly television show on ABC-TV that airs on Saturdays at 4:30 pm www.dreamhomebayarea.com.

Each week for the past 52 weeks, the owner of Varsity Painting, Roland Thoms, has featured “color makeovers” performed for Bay Area homeowners during a 2.5 minute segment of the show.

For season 5, Varsity Painting has joined forces with a new environmentally friendly paint company, YOLO Colorhouse to feature it’s products and natural color palette as it performs color makeovers.

Another feature of season 5 is a reality-themed competition showcasing 12 enterprising college students as they create a buzz in neighborhoods about Yolo Colorhouse paints and the services of Varsity Painting.

Each week on the show, students will be featured along with “their” homes receiving a color makeover.

Timeline and Role

April and May: Recruiting process (1 minute video audition, 2nd interview near campus, 3rd interview at Varsity Painting head office)

May 3, 4 (training and marketing weekend for UC Berkeley/semester students)
May 17, 18 (training and marketing weekend for UC Davis/quarter students)

Summer: 40 hours a week for 12 weeks
This is a summer marketing internship. Each student will be assigned a territory (city). Their job is to create a buzz about Yolo and Varsity in this territory. This is done 3 ways.

Customer Service: Each student will be assigned to current jobs in progress. Their role is to guide Varsity Painting customers through the process of having their home painted and to ensure total satisfaction. Goal: happy customers=referrals

Passive marketing: While they are in a customer’s neighborhood, they will distribute flyers to neighbor’s homes. Students will also offer homeowners the opportunity to have their front door or garage door painted for free in exchange for a lawn sign in front of their home.

Aggressive marketing: Door knocking 101. Telling the neighbors that we are painting next door builds credibility. This is where the strong thrive and the weak die.

Pay

No pay during training and spring

Base pay:
1st month of the summer: $1000
2nd month of the summer: $1500
3rd month of the summer: $2500
+
Commission pay
4% of all work created by marketers efforts
Below average: $80,000 = $3200
Average: $130,000 = $5200
Above average: $200,000 = $8000

Prize money (provided by Yolo Colorhouse)

3rd place $2000
2nd place $3000
1st place $5000

Earnings range: $7,000-$18,000

Quota: Each marketer must generate a minimum of 15 leads per week.
This is an “at will” position. Substandard performance may result in marketer’s dismissal.

Come to an audition or apply online.

This role is not for the timid. It is for leaders, achievers and future CEOs